E-commerce

Bobana sells personal care in Egypt — shampoos and conditioners, sunscreen and scrubs, masks and lotions — to customers who shop, read and complain in Arabic. The store was designed in Arabic first and built on WooCommerce, with the catalogue organised around hair, face and body rather than around the way a warehouse lists stock.

Infinity Clinic Pharma manufactures in Egypt against Spanish formulation research, and sells under a spread of house brands — Infinity Naturals, Infinity Spanish Labs, Infinity Supplements, Infinity Care and more besides. The brief was not a shop window for one product line. It was a single storefront that could hold all of those brands at once, in Arabic and in English, and still let a customer who arrived with nothing but a problem — dandruff, dark circles, an acne flare — find the thing that answers it.