Insights

What we learn, published.

Field notes from campaigns and builds across the Kingdom. No thought leadership, no trend roundups.

Saudi audiences stopped watching ads and started watching people

We looked at 340 pieces of content we shipped last year. The ones that worked had a face, a place and a reason. The ones that didn't had a logo.

What integration actually requires from a mid-size company, and what it costs to delay.

A six-week calendar for brands that want to be ready before CPMs triple.

Eleven RTL details that quietly cost conversions, with fixes.

Comment quality beats follower count. Here is the scoring sheet we use.

When off-the-shelf is right, and the three signals that mean you need custom.

Owned ordering channels that restaurants in Riyadh got working this year.

Ramadan gets the calendar. Eid gets the highest-intent week of the year and half the planning.

Not a benchmark number. A framework for setting the number yourself, and moving it as you learn.

Three platforms, three different jobs. Most brands buy all three and brief them identically.

Feeding a 200-page tender to a model isn't the hard part. Knowing which clause to flag is.

The bid rarely gets lost on price. It gets lost on a line item nobody double-checked.

Liquidated damages, retention terms, variation clauses. The bid can be priced perfectly and still lose money here.

What worked, what failed, and the numbers behind both. Unsubscribe in one click.