Snapchat, TikTok, or Instagram: pick by funnel, not by hype
August 5, 2026
Three platforms, three different jobs. Most brands buy all three and brief them identically.
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Three platforms, three different jobs. Most brands buy all three and brief them identically.
Comment quality beats follower count. Here is the scoring sheet we use.
Eleven RTL details that quietly cost conversions, with fixes.
We looked at 340 pieces of content we shipped last year. The ones that worked had a face, a place and a reason. The ones that didn’t had a logo.