Case study · Web
Distribution company website design,for a Saudi trading house with eleven brands and two languages
Al-Tamimi Commercial and Maintenance Company, the commercial arm of the Tamimi Group, imports and distributes tyres, safety equipment, tools, motorcycles, batteries and oil and gas services across Saudi Arabia, with offices and warehouses from Khobar and Dammam to Jeddah, Tabuk and Khamis Mushait. We designed and developed its bilingual WordPress website: one company, eleven brands, in Arabic and English.
More from the project
The brief
What distribution company website design had to solve here
A company known by the brands it carries, read in two languages, with a history it wanted to show.
Eleven brands, one company
Tamimi Commercial represents brands from Firestone and Giti to Red Wing, Stanley, Bajaj and Halliburton. The site had to present each one properly without losing the company behind them.
Arabic and English, both first-class
Its customers and partners read in both languages. Every page had to exist in Arabic and English, each laid out for its own direction and indexed on its own.
A history worth showing
The company's story starts with Sheikh Ali A. Al Tamimi, who began as an entrepreneur in pipeline construction and general contracting. The site had to carry that history without reading like a brochure.
A clear way in for everyone
Buyers looking for a brand, partners, and people who want to work there all arrive at the same homepage. Each needed a clear way in.
What we built
A bilingual WordPress website for Tamimi Commercial
WordPress with WPML and Elementor Pro, in the company's gold and charcoal, so its team can edit either language without a developer.
Distribution company website design, led by the brands
The main menu sorts the brands by what they are, so a buyer goes straight to the right one.
- Tyres
- PPE
- Tools
- Motorcycles
- Batteries
- Oil and gas
A page for every brand
Eleven brand pages in each language: Firestone, Giti and AutoFast, Red Wing, Ejendas and Globus, Emtop and Stanley, Bajaj, ME ONE and Halliburton.
The company's story, told with its archive
The homepage opens on an archival photograph of the early Tamimi premises and leads into the story, the values, the vision and the mission, with pages for the group, the company and its executive management.
Arabic at the root, English beside it
Arabic is served at al-tamimi.sa and English under /en/, each laid out in its own direction, with a language switch in the header of every page.
Built for search and for people
How the site works for search and for the people using it
Search engines get every page in both languages, linked as pairs; people get the brand, the story or the job they came for.
Hreflang and structured data
Every page is linked to its twin in the other language with hreflang, and carries Organization, WebSite with site search, and breadcrumb markup; blog posts add article markup with an author.
Titles and descriptions in both languages
Each page carries its own title and description in its own language, managed through All in One SEO Pro.
A way in for every visitor
A contact page with an enquiry form, a Join Us link in the main menu, and a careers section on the homepage covering working hours, health insurance and growth.
A blog in both languages
Articles on choosing the right PPE for the Saudi workforce, on vehicle care with AutoFast, and on the history of commercial trading in the Kingdom.
Related:the DTC corporate websitehow we build websitesall case studies
How it ran
From one company to two languages
Structure
The company, its eleven brands, its story and its blog, mapped once and mirrored in Arabic and English.
Design
Gold and charcoal from the Tamimi mark, with the archive photographs given the first screen.
Build
WordPress with WPML and Elementor Pro, the brand page template, the enquiry form and the structured data.
Publish
Every page in both languages, and a blog for the questions customers ask.
FAQ
Questions about distribution company website design
Do you do distribution company website design in Saudi Arabia?
Yes. Al-Tamimi Commercial and Maintenance Company, the Tamimi Group's commercial arm, is one: we designed and developed its bilingual WordPress website, with a page for each brand it distributes, from Firestone and Giti tyres to Red Wing safety footwear and Stanley tools.
How do you present many brands on one company website?
Group them the way buyers think. The Tamimi Commercial website sorts its brands into tyres, PPE, tools, motorcycles, batteries, and oil and gas in the main menu, and gives each brand its own page in Arabic and English, so a buyer reaches the right brand straight from the menu.
How do you build a bilingual Arabic and English corporate website?
Give each language its own pages and tell search engines about the pair. The Tamimi Commercial website serves Arabic at the root and English under /en/, laid out right to left and left to right, with hreflang tags linking every page to its twin.
Should an import and distribution company have brand pages?
Yes, because buyers search for the brand, not the distributor. Tamimi Commercial has a page for each brand it represents, such as Firestone, Giti, Red Wing, Ejendas, Globus, Emtop, Stanley, Bajaj and Halliburton, each in Arabic and English.
How should a company tell its history on a website?
With the record itself. The Tamimi Commercial website opens on an archival photograph of the company's early premises and links to its story, from Sheikh Ali A. Al Tamimi's first business to today's import and distribution company, alongside its values, vision and mission.
Can a WordPress website with WPML run Arabic and English well?
Yes, with a proper multilingual setup. The Tamimi Commercial website runs on WordPress with WPML and Elementor Pro: each page exists in both languages, the language switch sits in the header, and the team can edit either language without a developer.
What does SEO for a bilingual company website in Saudi Arabia need?
Separate pages per language, each with its own title and description, and hreflang so Google shows Arabic searchers the Arabic page. Tamimi Commercial adds Organization and WebSite markup with site search, breadcrumbs, and article markup on its blog.
What blog topics work for a trading company in Saudi Arabia?
The ones its customers need to decide. Tamimi Commercial's blog covers choosing the right PPE for the Saudi workforce, vehicle care through its AutoFast service, and the history of commercial trading in the Kingdom, in Arabic and English.
How much does a corporate website cost in Saudi Arabia?
It depends on the number of pages, the languages and what the site must do. A bilingual corporate website of this kind is priced after a first call, and you get a written plan and price within five working days.
Should a corporate website have a careers section?
If the company hires steadily, yes. The Tamimi Commercial website has a Join Us link in the main menu and a careers section on the homepage covering working hours, health insurance and growth, so candidates find it without searching.